Humor in B2B Marketing: 13 Examples to Inspire Your Next Campaign
What do an intense football game, a tired and hungry teammate, and a smart-mouthed grandma have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl...
For brands
Replace Your Tired Action Verbs with These 50 Fresh Alternatives
Leadership in Content Marketing: 16 Powerful Women Have Their Say
10 Content Marketing Expert Hot Takes to Stay Ready in 2023
Don’t Name Your B2B Blog Until You Read This
Humanize Your B2B Brand with These 9 Examples
Mentioning Covid in Your B2B Content Is… Awkward. Do It Anyway.
For writers
Copywriting Courses: 10 Online Classes for B2B Writers Who Give a Damn
Are you a newbie copywriter who wants to know what it takes to create truly...
B2B Copywriter Working From Home? Here’s How to Stay Productive without Burning Out
From 24/7 lockdowns to having to remind yourself not to touch your face, 2020...
How to Write B2B Content People Actually Want to Read—Content Guidelines at Pointed
Everyone thinks writing is tough, but it’s hardest for the people who actually...