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6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time

6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time

by Mujidat Oladeinde | Aug 13, 2021 | B2B Copywriting, Blog posts, Freelance Copywriters

When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach.  And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice.  So basically, I...
4 Irresistible Copywriting Techniques Inspired by Consumer Psychology

4 Irresistible Copywriting Techniques Inspired by Consumer Psychology

by Mujidat Oladeinde | Aug 10, 2021 | B2B Copywriting

Ever wondered why some marketing teams hire psychologists to work with them full-time on a project? Investigations into the role of psychology in consumer behavior started in the early ’90s when Walter Dill Scott published his book—The Psychology of Advertising...
Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

by Mujidat Oladeinde | Jun 24, 2021 | B2B Copywriting

You’re not you when you’re hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl campaign starring Betty White topped USA...
Copywriting Courses: The Top 10 Online Classes for B2B Writers Who Give a Damn

Copywriting Courses: The Top 10 Online Classes for B2B Writers Who Give a Damn

by Maddy Bartlett | Jan 25, 2021 | B2B Copywriting

Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients?  Either way, you’re in the right place. Today, we’ll be breaking down our top...
B2B Copywriter Working From Home? Here’s How to Stay Productive without Burning Out

B2B Copywriter Working From Home? Here’s How to Stay Productive without Burning Out

by Mujidat Oladeinde | Dec 21, 2020 | B2B Copywriting, Freelance Copywriters

From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...
6 B2B Content Marketing Tips That Matter In The New Normal

6 B2B Content Marketing Tips That Matter In The New Normal

by Dozie Anyaegbunam | Nov 29, 2020 | B2B Copywriting

Unparalleled. Strange. Scary.  These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
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