Gone are the days of generic sales pitches — the future of content marketing is all about staying close to your customers and adapting to their needs. For content marketing expert Hiba Amin, that means a strong focus on customer education. “People are more customer...
Every couple of years, we get sick of constantly reading the same words to describe our products. And that’s especially true in saturated markets like SaaS. From “awesome” (overcompensating, much?) to “synergy” (soooo ‘90s), marketing lingo can quickly lose its shine....
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
By the mid ’90s, consumer behavior and psychology started to emerge as a distinct sub-discipline of marketing. Today, we now know that the principles of psychology, persuasion and copywriting often work hand in hand.
You're not you when you're hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers' hilarious 30-second Super Bowl campaign starring Betty White topped USA Today's Ad Meter in...
Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
Look, everyone's doing content marketing. Or, at least, everyone is trying. But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
A common question we get asked on client calls here at Pointed Copywriting is: "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?" Considering the number of blog posts, case...
Diversity and inclusion are here to stay. Is your content team ready? Read on to learn how to build diverse and inclusive content marketing plans for your SaaS or B2B brand.
Retailers in the NYC Fashion District painstakingly design the perfect window displays to pull customers in off the streets. Your digital presence works the same way. Think of your B2B website as your online storefront where potential clients window shop for solutions...