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6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time

6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time

by Mujidat Oladeinde | Aug 13, 2021 | B2B Copywriting, B2B Marketing, Blog posts

When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach.  And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice.  So basically, I...

From Even a Penny Qualifiers to the Power of “Free”: 4 Copywriting Techniques Inspired by Consumer Psychology

From Even a Penny Qualifiers to the Power of “Free”: 4 Copywriting Techniques Inspired by Consumer Psychology

by Mujidat Oladeinde | Aug 10, 2021 | B2B Copywriting

By the mid ’90s, consumer behavior and psychology started to emerge as a distinct sub-discipline of marketing. Today, we now know that the principles of psychology, persuasion and copywriting often work hand in hand.

Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

by Mujidat Oladeinde | Jun 24, 2021 | B2B Copywriting

You're not you when you're hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers' hilarious 30-second Super Bowl campaign starring Betty White topped USA Today's Ad Meter in...

Copywriting Courses: 10 Online Classes for B2B Writers Who Give a Damn

Copywriting Courses: 10 Online Classes for B2B Writers Who Give a Damn

by Maddy Bartlett | Jan 25, 2021 | B2B Copywriting

Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients?  Either way, you’re in the right place. Today, we'll be breaking down our top ten...

B2B Copywriter Working From Home? Here’s How to Stay Productive without Burning Out

B2B Copywriter Working From Home? Here’s How to Stay Productive without Burning Out

by Mujidat Oladeinde | Dec 21, 2020 | B2B Copywriting, Freelance Copywriters

From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...

6 B2B Content Marketing Tips That Matter In The New Normal

6 B2B Content Marketing Tips That Matter In The New Normal

by Dozie Anyaegbunam | Nov 29, 2020 | B2B Copywriting

Unparalleled. Strange. Scary.  These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...

5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions

5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions

by Brittany Ryan | Oct 6, 2020 | B2B Copywriting

Look, everyone's doing content marketing. Or, at least, everyone is trying.  But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...

Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand

Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand

by Dozie Anyaegbunam | Sep 4, 2020 | B2B Copywriting

A common question we get asked on client calls here at Pointed Copywriting is:  "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?"   Considering the number of blog posts, case...

Diversity in B2B Marketing: 3 Early Steps to a More Inclusive Content Strategy

Diversity in B2B Marketing: 3 Early Steps to a More Inclusive Content Strategy

by Dozie Anyaegbunam | Jul 31, 2020 | B2B Copywriting

Diversity and inclusion are here to stay. Is your content team ready? Read on to learn how to build diverse and inclusive content marketing plans for your SaaS or B2B brand.  

The Best B2B Websites: 10 Stellar Examples to Inspire Your Next Rebrand ✨

The Best B2B Websites: 10 Stellar Examples to Inspire Your Next Rebrand ✨

by Kellie Davis | May 15, 2020 | B2B Copywriting

Retailers in the NYC Fashion District painstakingly design the perfect window displays to pull customers in off the streets. Your digital presence works the same way. Think of your B2B website as your online storefront where potential clients window shop for solutions...

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