by Mujidat Oladeinde | Aug 13, 2021 | B2B Copywriting, Blog posts, Freelance Copywriters
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
by Mujidat Oladeinde | Aug 10, 2021 | B2B Copywriting
Ever wondered why some marketing teams hire psychologists to work with them full-time on a project? Investigations into the role of psychology in consumer behavior started in the early ’90s when Walter Dill Scott published his book—The Psychology of Advertising...
by Mujidat Oladeinde | Jun 24, 2021 | B2B Copywriting
You’re not you when you’re hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl campaign starring Betty White topped USA...
by Maddy Bartlett | Jan 25, 2021 | B2B Copywriting
Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients? Either way, you’re in the right place. Today, we’ll be breaking down our top...
by Mujidat Oladeinde | Dec 21, 2020 | B2B Copywriting, Freelance Copywriters
From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...
by Dozie Anyaegbunam | Nov 29, 2020 | B2B Copywriting
Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
