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Mentioning Covid in Your B2B Content Is… Awkward. Do It Anyway.

Mentioning Covid in Your B2B Content Is… Awkward. Do It Anyway.

by Brittany Ryan | Nov 22, 2022 | B2B Marketing

Should you use the words ‘Covid-19’ in your content? After years of hype, headlines, and completely freaking out every time you sneeze — any mention of the pandemic’s given name is a hard pass for many marketers.  And honestly, we get it. As a team of writers, we are...

How a Former X-Factor Hopeful Became a SERP-Slaying SEO Copywriter

How a Former X-Factor Hopeful Became a SERP-Slaying SEO Copywriter

by Brittany Ryan | Aug 12, 2022 | Freelance Copywriters

Q&A with Kerry Campion ☕ If you’re someone who writes copy, loves words, and is responsible for getting those words seen in the search engines, this one’s for you. At Pointed, we have big feelings about search engine optimization (SEO).  We love it when it helps...