This Women’s History Month we reached out to 16 women in content marketing to ask what they think it takes to become a powerful content marketer. Here’s what they said.

This Women’s History Month we reached out to 16 women in content marketing to ask what they think it takes to become a powerful content marketer. Here’s what they said.
Should you use the words ‘Covid-19’ in your content? After years of hype, headlines, and completely freaking out every time you sneeze — any mention of the pandemic’s given name is a hard pass for many marketers. And honestly, we get it. As a team of writers, we are...
Remember in high school English classes when you started every paper with a “since the dawn of time” cliché? Like if you were writing a paper on cats, you’d start it off with “For centuries, cats have been adored by humans.” What’s wrong with so many blog intros today...
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by doing...
You've heard it before: Content is king. Major changes to Google's algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can't just throw a bunch of low quality articles up on your blog and expect people to be...
For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition. SaaS marketing is a competitive space. So, it's no surprise content marketing has become the go-to for product marketers and founders on the...
B2B content marketing is booming. From Google’s constantly evolving algorithms to shifting consumer expectations, there are a ton of reasons why content is this decade’s marketing must-do. But we all know that when you’re wearing a million and one different hats it...
Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so many ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...