Gone are the days of generic sales pitches — the future of content marketing is all about staying close to your customers and adapting to their needs. For content marketing expert Hiba Amin, that means a strong focus on customer education. “People are more customer...
Tamara Omerovic runs a small team with a BIG job. As Content Marketing Manager at Databox, she’s in charge of all things content, from generating new ideas to overseeing the creation of the team’s well-known data reports. With four awesome marketers on board, plus a...
Every fresh-out-of-college business major knows the pros of emotive marketing. Pet food brands leverage our communal weak spot for puppy eyes, and diaper brands make every parent feel optimistic that all it takes is an absorbent diaper to revert their sleep schedule...
Content marketing is changing by the second. From the battle to maintain premium SERP real estate to the recent rise in AI, the story of content is becoming more complex by the day. For modern marketers like Trina Moitra, that means one thing: keeping ahead of the...
This Women’s History Month we reached out to 16 women in content marketing to ask what they think it takes to become a powerful content marketer. Here’s what they said.
Should you use the words ‘Covid-19’ in your content? After years of hype, headlines, and completely freaking out every time you sneeze — any mention of the pandemic’s given name is a hard pass for many marketers. And honestly, we get it. As a team of writers, we are...
Remember in high school English classes when you started every paper with a “since the dawn of time” cliché? Like if you were writing a paper on cats, you’d start it off with “For centuries, cats have been adored by humans.” What’s wrong with so many blog intros today...
When Oli Gardner started Unbounce back in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by...
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
You've heard it before: Content is king. Major changes to Google's algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can't just throw a bunch of low quality articles up on your blog and expect people to be...