This Women’s History Month we reached out to 16 women in content marketing to ask what they think it takes to become a powerful content marketer. Here’s what they said.
Mentioning Covid in Your B2B Content Is… Awkward. Do It Anyway.
Should you use the words ‘Covid-19’ in your content? After years of hype, headlines, and completely freaking out every time you sneeze — any mention of the pandemic’s given name is a hard pass for many marketers. And honestly, we get it. As a team of writers, we are...
10 B2B Blog Introductions That Won’t Make Your Eyes Glaze Over
Remember in high school English classes when you started every paper with a “since the dawn of time” cliché? Like if you were writing a paper on cats, you’d start it off with “For centuries, cats have been adored by humans.” What’s wrong with so many blog intros today...
6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
Finding the White Space in Your B2B Content Strategy
When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by doing...
These 4 Things Will Help You Cut Through The Noise in B2B Content Marketing
You've heard it before: Content is king. Major changes to Google's algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can't just throw a bunch of low quality articles up on your blog and expect people to be...
SaaS Content Marketing: 3 Standout Strategies You Can Swipe
For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition. SaaS marketing is a competitive space. So, it's no surprise content marketing has become the go-to for product marketers and founders on the...
B2B Content Marketing: How Much Time Does It Really Take?
B2B content marketing is booming. From Google’s constantly evolving algorithms to shifting consumer expectations, there are a ton of reasons why content is this decade’s marketing must-do. But we all know that when you’re wearing a million and one different hats it...
Dear Brands, You don’t get us! Love, Consumers.
Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so many ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...