How a Former X-Factor Hopeful Became a SERP-Slaying SEO Copywriter
Q&A with Kerry Campion ☕ If you’re someone who writes copy, loves words, and is responsible for getting those words seen in the search engines, this one’s for you. At Pointed, we have big feelings about search engine optimization (SEO). We love it when it helps...
Site Structure, Blog Best Practices & Helping Ukrainian SEOs
When Olesia Korobka found herself hiding underground from Russian bombs, whipping out a Google Sheet and creating a database of top Ukrainian SEO talent was probably the farthest thing from her mind. And yet, if you’ve gone anywhere near the SEO Twitterverse lately,...
6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
Practical Self Care Tips for Writers with Storytelling Coach Jae Hermann
Interview with copy editor & storytelling coach Jae Hermann ☕ If you’re here, you’re probably a freelance writer or other creative professional with a whole heckuva lot on your plate. And while self-employed folks tend to experience more work satisfaction than...
From Even a Penny Qualifiers to the Power of “Free”: 4 Copywriting Techniques Inspired by Consumer Psychology
By the mid ’90s, consumer behavior and psychology started to emerge as a distinct sub-discipline of marketing. Today, we now know that the principles of psychology, persuasion and copywriting often work hand in hand.
Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There
You're not you when you're hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers' hilarious 30-second Super Bowl campaign starring Betty White topped USA Today's Ad Meter in...
Finding the White Space in Your B2B Content Strategy
When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by doing...
Copywriting Courses: 10 Online Classes for B2B Writers Who Give a Damn
Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients? Either way, you’re in the right place. Today, we'll be breaking down our top ten...
Meet 15 Diverse Experts Changing the Game in Content Marketing
We believe that a world where diversity is embraced in its entirety will be a much better one. We also believe content marketing has the power to influence people's views and perceptions. With this in mind, we’re thrilled to bring you 15 experts disrupting the...
These 4 Things Will Help You Cut Through The Noise in B2B Content Marketing
You've heard it before: Content is king. Major changes to Google's algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can't just throw a bunch of low quality articles up on your blog and expect people to be...
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