A common question we get asked on client calls here at Pointed Copywriting is:  "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?"   Considering the number of blog posts, case...

Diversity and inclusion are here to stay. Is your content team ready? Read on to learn how to build diverse and inclusive content marketing plans for your SaaS or B2B brand.  

How much time should great content take? In this B2B content marketing guide we’ll show you what it takes to structure a marketing strategy that hits home every time.

Retailers in the NYC Fashion District painstakingly design the perfect window displays to pull customers in off the streets. Your digital presence works the same way. Think of your B2B website as your online storefront where potential clients window shop for solutions...

In 2020, there’s a million and ten ways to find topics for your content calendar, but not all are created equal. Here are 3 timeless ways to get high-conversion content ideas with clear steps and examples for each.

Everyone thinks writing is tough, but it's hardest for the people who actually do it. This article is for the brave B2B copy and content writers struggling to make their argument heard. Because, let's face it, as a B2B copywriter, you have to navigate depths of...

Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so many ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...