Writers in History: The Life and Writing of Louisa May Alcott
Louisa May Alcott. Her name conjures images of sisters giggling, a house full of love, running through fields with a hiked up petticoat. But you’re likely imagining the Marches, the family at the center of her most famous novel Little Women written in 1868. Or the...
For brands
Writers in History: The Life and Writing of Louisa May Alcott
Louisa May Alcott. Her name conjures images of sisters giggling, a house full of love, running through fields with a hiked up petticoat. But you’re likely imagining the Marches, the family at the center of her most famous novel Little Women written in 1868. Or the...
Humanize Your B2B Brand with These 9 Examples
Like it or not, the B2B buyer landscape is changing. As the SaaS industry continues to mature rapidly, new products are flooding the market and buyers are becoming more discerning than ever. They’re researching the why and the who behind a product long before they...
Mentioning Covid in Your B2B Content Is… Awkward. Do It Anyway.
Should you use the words ‘Covid-19’ in your content? After years of hype, headlines, and completely freaking out every time you sneeze — any mention of the pandemic’s given name is a hard pass for many marketers. And honestly, we get it. As a team of writers, we are...
10 B2B Blog Introductions That Won’t Make Your Eyes Glaze Over
Remember in high school English classes when you started every paper with a “since the dawn of time” cliché? Like if you were writing a paper on cats, you’d start it off with “For centuries, cats have been adored by humans.” What’s wrong with so many blog intros today...
The Rise (and Fall?) of the Em Dash: How Grammar Mechanics Age Out of the B2B Lexicon
Every few years, the way we use grammar subtly changes. But then, that’s been the case throughout history. Language is always changing, evolving to fit our modern needs and sensibilities. And the birth of the Internet has sped up this evolution big time. So, how does...
The Life and Writing of Dame Agatha Christie
As one of the best-selling novelists of all time, it’s no wonder Queen of Crime Agatha Christie is a household name across the globe. Whether you’ve pored over the pages of her detective thrillers, applauded in the audience of her theater productions, or watched with...
For writers
Practical Self Care Tips for Writers with Storytelling Coach Jae Hermann
Interview with copy editor & storytelling coach Jae Hermann ☕ If you’re here, you’re probably a freelance writer or other creative professional with a whole heckuva lot on your plate. And while self-employed folks tend to experience more work satisfaction than...
B2B Copywriter Working From Home? Here’s How to Stay Productive without Burning Out
From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...