Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There
You're not you when you're hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers' hilarious 30-second Super Bowl campaign starring Betty White topped USA Today's Ad Meter in...
How to Pinpoint and Leverage the White Space in Your B2B Content Strategy
When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by doing...
Copywriting Courses: The Top 10 Online Classes for B2B Writers Who Give a Damn
Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients? Either way, you’re in the right place. Today, we'll be breaking down our top ten...
Meet 15 Diverse Experts Changing the Game in Content Marketing
We believe that a world where diversity is embraced in its entirety will be a much better one. We also believe content marketing has the power to influence people's views and perceptions. With this in mind, we’re thrilled to bring you 15 experts disrupting the...
These 4 Things Will Help You Cut Through The Noise in B2B Content Marketing
You've heard it before: Content is king. Major changes to Google's algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can't just throw a bunch of low quality articles up on your blog and expect people to be...
How to Stay Focused (And Sane) as a B2B Copywriter Working From Home in 2020+
From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...
6 B2B Content Marketing Tips That Matter In The New Normal
Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
SaaS Content Marketing: 3 Standout Strategies You Can Swipe
For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition. SaaS marketing is a competitive space. So, it's no surprise content marketing has become the go-to for product marketers and founders on the...
5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions
Look, everyone's doing content marketing. Or, at least, everyone is trying. But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand
A common question we get asked on client calls here at Pointed Copywriting is: "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?" Considering the number of blog posts, case...
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