Everyone thinks writing is tough, especially writers. As a B2B copywriter, you have to navigate depths of research that would make most people's skin itch. You have to break complex ideas way down into compelling, digestible arguments. And you have to face imposter...

Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...