6 B2B Content Marketing Tips That Matter In The New Normal
Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
SaaS Content Marketing: 3 Standout Strategies You Can Swipe
For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition. SaaS marketing is a competitive space. So, it's no surprise content marketing has become the go-to for product marketers and founders on the...
5 B2B Content Marketing Mistakes That Can Kill Your Lead Conversions
Look, everyone's doing content marketing. Or, at least, everyone is trying. But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand
A common question we get asked on client calls here at Pointed Copywriting is: "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?" Considering the number of blog posts, case...
Diversity in B2B Marketing: How to Create a More Inclusive Content Strategy in 3 Simple Steps
Diversity and inclusion are here to stay. Is your content team ready? Read on to learn how to build diverse and inclusive content marketing plans for your SaaS or B2B brand.
B2B Content Marketing: How Much Time Does It Really Take?
How much time should great content take? In this B2B content marketing guide we’ll show you what it takes to structure a marketing strategy that hits home every time.
The Best B2B Websites of 2020: 10 Stellar Examples to Inspire Your Next Rebrand ✨
Retailers in the NYC Fashion District painstakingly design the perfect window displays to pull customers in off the streets. Your digital presence works the same way. Think of your B2B website as your online storefront where potential clients window shop for solutions...
Content Ideation: A Back-to-Basics Kit to Fill Your 2020 Calendar
In 2020, there’s a million and ten ways to find topics for your content calendar, but not all are created equal. Here are 3 timeless ways to get high-conversion content ideas with clear steps and examples for each.
How to Write B2B Content People Actually Want to Read—Content Guidelines at Pointed
Everyone thinks writing is tough, but it's hardest for the people who actually do it. This article is for the brave B2B copy and content writers struggling to make their argument heard. Because, let's face it, as a B2B copywriter, you have to navigate depths of...
Dear Brands, You don’t get us! Love, Consumers.
Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so many ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...
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