Gone are the days of generic sales pitches — the future of content marketing is all about staying close to your customers and adapting to their needs. For content marketing expert Hiba Amin, that means a strong focus on customer education. “People are more customer...
Tamara Omerovic runs a small team with a BIG job. As Content Marketing Manager at Databox, she’s in charge of all things content, from generating new ideas to overseeing the creation of the team’s well-known data reports. With four awesome marketers on board, plus a...
Content marketing is changing by the second. From the battle to maintain premium SERP real estate to the recent rise in AI, the story of content is becoming more complex by the day. For modern marketers like Trina Moitra, that means one thing: keeping ahead of the...
This Women’s History Month we reached out to 16 women in content marketing to ask what they think it takes to become a powerful content marketer. Here’s what they said.
B2B content marketing is booming.From Google’s constantly evolving algorithms to shifting consumer expectations, there are a ton of reasons why content is this decade’s marketing must-do. But we all know that when you’re wearing a million and one different hats it can...
In 2020, there’s a million and ten ways to find topics for your content calendar, but not all are created equal. Here are 3 timeless ways to get high-conversion content ideas with clear steps and examples for each.