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Leadership in Content Marketing: 16 Powerful Women Have Their Say

Leadership in Content Marketing: 16 Powerful Women Have Their Say

by Maddy Bartlett | Mar 14, 2023 | B2B Marketing

This Women’s History Month we reached out to 16 women in content marketing to ask what they think it takes to become a powerful content marketer. Here’s what they said.

Copywriting Courses: 10 Online Classes for B2B Writers Who Give a Damn

Copywriting Courses: 10 Online Classes for B2B Writers Who Give a Damn

by Maddy Bartlett | Jan 25, 2021 | Freelance Copywriters

Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients?  Either way, you’re in the right place. Today, we'll be breaking down our top ten...

B2B Content Marketing: How Much Time Does It Really Take?

B2B Content Marketing: How Much Time Does It Really Take?

by Maddy Bartlett | Jul 13, 2020 | B2B Marketing, Inbound Marketing

B2B content marketing is booming. From Google’s constantly evolving algorithms to shifting consumer expectations, there are a ton of reasons why content is this decade’s marketing must-do.  But we all know that when you’re wearing a million and one different hats it...

Content Ideation: A Back-to-Basics Kit to Fill Your 2020 Calendar

Content Ideation: A Back-to-Basics Kit to Fill Your 2020 Calendar

by Maddy Bartlett | Feb 7, 2020 | B2B Copywriting, Inbound Marketing

In 2020, there’s a million and ten ways to find topics for your content calendar, but not all are created equal. Here are 3 timeless ways to get high-conversion content ideas with clear steps and examples for each.