B2B content that’s actually
fun to read.
Pointed provides B2B copywriting and content to SaaS and enterprise companies that don’t want to sound like enterprise companies. Our work’s been featured in The Guardian, Hubspot,
Technology Networks, and more.
Our copy is so on-brand, you’ll swear
it was written in-house.
Numbers you can track
Customers aren’t stupid. They know when they’re being sold to, or when SEO is a brand’s one and only goal. With us, you’ll see double-digit increases in organic traffic and up to 7X the number of new trial users, by being 100% you.
Content you can use
Your content is an active player in your marketing and sales strategy (some might even call it your MVP). Whether it’s traffic, leads, or all of the above, we make sure you have a clear plan for each and every asset.
Win back your time
Quality content takes time and is heavy on mental bandwidth. Our team of experienced B2B copywriters will get to know your messaging just as deeply as an in-house writer, at a fraction of the time and cost investment.
Quick and simple kickoff
Not sure how to talk about your technical product? Want to say something new in your noisy niche? We know exactly what questions to ask to get to the heart of your message. Plus, we can get up and running within 1 week.
Quality messaging doesn’t come from
a content mill.
The team at Pointed understands our persona deeply and delivers content that connects with our audience at an emotional level.
They always ensures that they are not writing content for the sake of it. We have had great success so far mainly because Brittany and team took time to incorporate thoughts/comments from our end users in blog articles, thus helping with distribution. Also the voice in which the tone is written comes across as a brand that deeply cares about the community and authentic which is super important to us.
Other partners and agencies wanted only to understand the surface level of our market and customers.
Brittany and her team worked hard to become subject matter experts for our market. In effect, the team worked alongside us to help discover and build our brand while delivering exceptional content. We certainly didn’t have everything figured out, and Brittany worked hard to fill in those gaps for us and create new opportunities to establish our brand as a thought leader.
Brittany’s team conducted research, interviewed customers, and reached out to other thought leaders to build expertise that we didn’t previously have. This experience truly made our company better and amplified our voice.
There’s a tough balance between being approachable and projecting expertise, but the work Brittany and the team have done perfectly blends those qualities. Even though you work remotely, it felt like you were a part of our team and worked to understand our business at a very deep level.
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