From the rapid evolution of GPT-3 to ongoing social and economic challenges, recent history has been a bit of a rollercoaster for everyone — including content marketers. As we transition into another year of who-knows-what, content marketers are on the lookout for any...
If trying to figure out how to name your B2B blog makes you break into a cold sweat, just know — you’re not the only one. Finding a name for your blog that’s both reflective of your brand and super sticky in the mind of your reader can feel impossible, especially...
Like it or not, the B2B buyer landscape is changing. As the SaaS industry continues to mature rapidly, new products are flooding the market and buyers are becoming more discerning than ever. They’re researching the why and the who behind a product long before they...
Every few years, the way we use grammar subtly changes. But then, that’s been the case throughout history. Language is always changing, evolving to fit our modern needs and sensibilities. And the birth of the Internet has sped up this evolution big time. So, how does...
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...