Every now and then, we get a taste of the wild side of machine learning.
Humor in B2B Marketing: 13 Examples to Inspire Your Next Campaign
What do an intense football game, a tired and hungry teammate, and a smart-mouthed grandma have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl campaign starring Betty White topped USA Today’s Ad Meter in 2010. It also generated a mind-blowing 91...
Letting the Customer Be Your Guide in the Age of AI
Gone are the days of generic sales pitches — the future of content marketing is all about staying close to your customers and adapting to their needs. For content marketing expert Hiba Amin, that means a strong focus on customer education. “People are more customer...
Replace Your Tired Action Verbs with These 50 Fresh Alternatives
Every couple of years, we get sick of constantly reading the same words to describe our products. And that’s especially true in saturated markets like SaaS. From “awesome” (overcompensating, much?) to “synergy” (soooo ‘90s), marketing lingo can quickly lose its shine....
6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
4 Copywriting Techniques Inspired by Consumer Psychology
By the mid ’90s, consumer behavior and psychology started to emerge as a distinct sub-discipline of marketing. Today, we now know that the principles of psychology, persuasion and copywriting often work hand in hand.
6 B2B Content Marketing Tips That Matter In The New Normal
Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions
Look, everyone's doing content marketing. Or, at least, everyone is trying. But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
You Only Really Need 3 Types of Content to Grow Your SaaS Brand
A common question we get asked on client calls here at Pointed Copywriting is: "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?" Considering the number of blog posts, case...
Diversity in B2B Marketing: 3 Steps toward an Inclusive Strategy
Diversity and inclusion are here to stay. Is your content team ready? Read on to learn how to build diverse and inclusive content marketing plans for your SaaS or B2B brand.