Should you use the words ‘Covid-19’ in your content? After years of hype, headlines, and completely freaking out every time you sneeze — any mention of the pandemic’s given name is a hard pass for many marketers. And honestly, we get it. As a team of writers, we are...
As one of the best-selling novelists of all time, it’s no wonder Queen of Crime Agatha Christie is a household name across the globe. Whether you’ve pored over the pages of her detective thrillers, applauded in the audience of her theater productions, or watched with...
Q&A with Kerry Campion ☕ If you’re someone who writes copy, loves words, and is responsible for getting those words seen in the search engines, this one’s for you. At Pointed, we have big feelings about search engine optimization (SEO). We love it when it helps...
When Olesia Korobka found herself hiding underground from Russian bombs, whipping out a Google Sheet and creating a database of top Ukrainian SEO talent was probably the farthest thing from her mind. And yet, if you’ve gone anywhere near the SEO Twitterverse lately,...
Interview with copy editor & storytelling coach Jae Hermann ☕ If you’re here, you’re probably a freelance writer or other creative professional with a whole heckuva lot on your plate. And while self-employed folks tend to experience more work satisfaction than...
Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients? Either way, you’re in the right place. Today, we'll be breaking down our top ten...
Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition. SaaS marketing is a competitive space. So, it's no surprise content marketing has become the go-to for product marketers and founders on the...
Look, everyone's doing content marketing. Or, at least, everyone is trying. But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
A common question we get asked on client calls here at Pointed Copywriting is: "I'm just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?" Considering the number of blog posts, case...