4.95 billion people are on the internet. Every. Single. Day. While we’ve increasingly come to associate the “internet” with social media, people are doing more than just scrolling through a celebrity’s Insta feeds. They’re looking for informational depth, actionable...
As a content writer, balancing writing for humans and satisfying Google can be tricky. Add SEOs and editors to the mix and well — you got a whole lot of i’s to dot and t’s to cross. To make content creation (and life) easier for writers, we reached out to 10 SEO...
Louisa May Alcott. Her name conjures images of sisters giggling, a house full of love, running through fields with a hiked up petticoat. But you’re likely imagining the Marches, the family at the center of her most famous novel Little Women written in 1868. Or the...
As one of the best-selling novelists of all time, it’s no wonder Queen of Crime Agatha Christie is a household name across the globe. Whether you’ve pored over the pages of her detective thrillers, applauded in the audience of her theater productions, or watched with...
Q&A with Kerry Campion ☕ If you’re someone who writes copy, loves words, and is responsible for getting those words seen in the search engines, this one’s for you. At Pointed, we have big feelings about search engine optimization (SEO). We love it when it helps...
Interview with copy editor & storytelling coach Jae Hermann ☕ If you’re here, you’re probably a freelance writer or other creative professional with a whole heckuva lot on your plate. And while self-employed folks tend to experience more work satisfaction than...
Are you a newbie copywriter who wants to know what it takes to create truly great copy? Or are you already a pro, who just needs to sharpen their skills and attract awesome clients? Either way, you’re in the right place. Today, we'll be breaking down our top ten...
From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...
Everyone thinks writing is tough, but it’s hardest for the people who actually do it. This article is for the brave B2B copy and content writers struggling to make their argument heard. Because, let’s face it, as a B2B copywriter, you have to navigate depths of...