Content marketers rely on several tools to get their job done. However, sometimes it’s these very tools that get in the way of creating relevant, helpful content for humans.  Without even knowing, many content marketers have fallen into the trap of using only the most...

When Olesia Korobka found herself hiding underground from Russian bombs, whipping out a Google Sheet and creating a database of top Ukrainian SEO talent was probably the farthest thing from her mind. And yet, if you’ve gone anywhere near the SEO Twitterverse lately,...