How We Helped Follow Up Boss Revolutionize Real Estate Content

As real estate’s leading CRM and team operating system, Follow Up Boss’s success is about serving its end users — and their end users.

From 2018, we helped Follow Up Boss scale its organic traffic on the back of relevant, community-driven conversations. With a rich content library and a fresh rebrand, our mission was to help Follow Up Boss continue to evolve its content marketing program.

“Working with Brittany and Pointed Copywriting has taken our content game to the next level.” — Dan Corkill, CEO, Follow Up Boss

Storytelling at scale

Follow Up Boss is a SaaS brand — but real estate is a people company. 

That’s why we work with the FUB team to tell their story: that they are a powerful tool with the human at heart.

With our highly-focused storytelling approach, we achieved some incredible results:

  • Over 1.6M unique website visitors annually.
  • A 20% month-over-month increase in organic traffic to the blog.
  • One of the highest-engagement websites in their niche, achieving an above average rate of positive comments and shares across social channels — despite publishing less content than their competitors.

Next, we’re working to leverage these results to build on our content marketing growth milestones, including multiformat content channels, strengthening brand identity, and driving content through existing customer insights.

⭐ Check out our case studies library for real-life testimonials from our satisfied customers.

Integrate practical insights from the wider community

For busy agents looking for higher lead conversion, sales and growth, we make sure they have access to actionable insights they can use today.

Using Follow Up Boss’ key content channels and Facebook community, we make sure the content we provide includes real tips from real agents.

Here’s how we do it: 

  • Integrate practical insights including quotes, examples and real tips from key content channels.
  • Dig into Follow Up Boss’ active Facebook community to find out what matters to real estate agents right now.
  • Create content that speaks to actual audience pain points and questions.

⭐ Check out our latest expert roundup on Are You Recruiting the Right Real Estate Agents? Experts Share Their Best Strategies

Create usable content that resonates

To build a strong community, creating useful content that audiences actually want to read is key. 

Here’s how we focus on trends and topics that resonate with Follow Up Boss’s audience: 

  • Use the best keyword research methods and tools to delve deep into specific audiences’ mindsets.
  • Once we understand what audiences care about, we create monthly content calendars with super engaging content that speaks directly to reader pain points.
  • Amplify all content on social, newsletters, and Follow Up Boss’s YouTube series’ Bosses In Action and Office Hours. 

⭐ Check out our latest lead-generating template: Open House Checklist & Customizable Sign-in Sheets

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