Post-Acquisition Content for MomentPath née LineLeader

When we started working with MomentPath they were a small child care platform with big dreams.

Fast forward X years, and MomentPath (now known as LineLeader) has not only navigated a successful pivot from individual care centers to national franchises, but has also recently been acquired by ChildcareCRM — a leading player in the Early Childhood Education (ECE) niche.

As the first and only child care Experience Platform, we help LineLeader deliver a content experience that reflects their mission to provide a single platform with everything a child care business needs to succeed in an ever-shifting market.

From building a strong community to creating a brand that speaks to a huge variety of roles and providers, here’s how we helped LineLeader become a driving force in the ECE industry.

“The Pointed team conducted research, interviewed customers, and reached out to other thought leaders to build expertise that we didn’t previously have. This experience truly made our company better and amplified our voice.” — Matt Coffman, former COO, MomentPath

Become an ally to the ECE community

To get started, we focused on engaging a community of early childhood education (ECE) subject matter experts to contribute to our content. This helped us achieve a higher than average number of social engagements on content, compared to much larger competitors.

We created serialized content addressing controversial topics, celebrating the evolution of ECE, and delivering firsthand insider experiences, including:

Expert roundups
SME interviews
Industry retrospectives

⭐ Check out our trending expert roundup Leadership In Childcare: These 6 Words Say It All

Establish upmarket authority

For a growing brand like LineLeader, attracting interest from enterprise-level prospects as well as the ECE community as a whole is key — and that means creating authoritative content that speaks to every level.

Rather than publishing blogs for the sake of blogs, we dive deep into the real issues childcare prospects face, leading to repeat visitors and increased time on page.

Here’s how we do it: