Content Packages
You don’t need a team of subject matter experts and journalists to create quality content. You just need a team that knows how to research like they do. Each package includes everything you need for a quality content program you can scale.
First Layer: Strategy & Briefs
Your AI or outsourced team writes it. We make sure it’s worth reading.
– Topic ideation & briefing
– SERP/LLM search analysis
– Competitor content analysis
– Detailed content briefs, including:
- Target keyword & search intent
- Angle & key messages
- Full H2/H3 outline
- Recommended sources & data points
- Suggested SME & customer quotes
- Internal links
- AEO/SEO structure notes
– Custom messaging library
– 1 monthly strategy call
– One round of brief revisions
– Onboarding charged separately
BRIEFS PER MONTH
4 – $1,950/mo
6 – $2,800/mo
8 – $3,550/mo
Last Layer: Editorial Review
Your team writes the drafts. We make sure they’re accurate, on-brand, and built to be found by search and AI answer engines.
– Source & citation checks
– Competitor SEO audit
– Product accuracy review
– Internal linking
– AEO/SEO structure review
– On-page SEO optimization
– Tone of voice editing
– Writer feedback directly in your docs
– 2 monthly strategy calls
– One round of review per draft
– Onboarding charged separately
DRAFTS PER MONTH
4 – $2,550/mo
6 – $3,250/mo
8 – $4,000
End-to-End: 4 Assets
Strategy, writing, and editing, done for you.
– Dedicated writing & editing team
– Custom style guide
– Custom messaging library
– Competitor content analysis
– Customer interviews
– SME outreach
– Topic ideation & briefing
– Keyword research & search analysis
– Source, citation & product accuracy checks
– Internal linking
– AEO/SEO structure & on-page optimization
– Bi-weekly strategy calls
– 4 assets per month (1.5–2K words)
– Two rounds of revisions
– Onboarding included
STARTING AT
$5,400/mo
End-to-End: 6 Assets
More content, same quality.
All of end-to-end…
– Competitor audit
– Quarterly reporting
– 6 content assets per month (1.5–2K words)
STARTING AT
$7,200/mo
Frequently asked questions
AI can make content faster. But is faster the goal? In a world of slop, slow-cooked content is the only way to stand out. Here’s what that means for how we work and what you get.
What does onboarding include?
First Layer and Last Layer engagements start with a one-time onboarding fee of $1,500.
We build your custom style guide, tone-of-voice notes, messaging library, and a source library of trusted data, research, and product documentation. These are the foundation for every brief and edit we deliver, so your content sounds like you from day one.
End-to-end packages include onboarding at no extra cost.
Can you work with AI-generated drafts?
Yes. That’s exactly what the First and Last Layers are for. AI can produce a draft fast, but it can’t interview your customers or know your product roadmap. It can’t even tell when a statistic was made up. We give your AI the right inputs, then check what comes out.
What makes your briefs different from a template or an AI brief tool?
A brief tool gives you keywords and competitor headings. Our briefs give your writers an angle and real sources to work from, along with your messaging and the questions your buyers are actually asking. That’s what makes AI-supported content sound like an expert wrote it.
Do I need to buy the First Layer to buy the Last Layer?
No. You can buy either one on its own, or both together. If your team writes from its own briefs, we’ll ask to see them so we can review drafts against what they set out to do.
What if a draft is too rough to edit?
We’ll tell you upfront. If a draft needs a rewrite rather than an edit, we’ll flag it and recommend next steps before we spend your hours on it.
Do unused briefs, reviews, or assets roll over?
No. Each month is scoped and scheduled in advance. That’s how we keep quality high and turnaround times steady.
Need more volume?
Producing more than 8 pieces a month, or want a mix of layers?
We’ll build a custom plan around your team, your tools, and your goals.