How We Helped Breezy Bring the Human Touch to HR

From day one of working with applicant tracking system Breezy, we knew that putting the human back in HR was the way to go — and that’s exactly what we helped them do.

Here’s how.

“Being able to depend on the high quality of our content challenges me to get more creative about how we can mine it for value. Brittany and the team are 10 out of 10, all day long.” — Jayca Pike, Marketing Director, Breezy HR

Connect with the humans behind HR

With the HR tech industry expected to reach $76.5B by 2031, it’s no surprise the market is becoming more crowded by the minute. For an HR tool like Breezy to stand out, focusing on real-world experiences and relevant stories is more important than ever.

That’s why we make sure all our content is on-trend and relevant to Breezy’s audiences today. 

Here’s how we do it: 

  • Work with experienced HR writers that use quality data and a casual tone of voice.  
  • Update aging content with the latest information, stats and figures.
  • Use our diverse contributor database to reach a range of HR subject matter experts.
  • Create high-quality, digestible content for higher average engagements vs.competitors.

⭐ Our trending topic piece on Is That Job Even Real? 3 Ways to Resist the Ghost Job Trend and Still Broaden Your Applicant Pool chimes in with real-life HR challenges — and how to overcome them.

Boost organic leads with high-traffic articles

For Breezy, the real honey-pot effect is down to high-quality (not high-quantity) content. 

With this approach, here’s what we’ve achieved:

  • An average of 2K new visitors per month to the Breezy blog
  • 1,100+ leads from just one of our mini-course campaigns
  • 50 leads (and counting) from just one of the articles we’re tracking

⭐ Digestible campaigns like our Inclusive Recruiting Mini-Course deliver an email a day with an easy action step for readers — making it super easy to become a Breezy user. 

Become a leading authority on HR and recruitment

Over 80% of consumers consider trust a deciding factor in their buying decisions. In a crowded landscape, we knew we needed to provide Breezy’s audience with deeper insights on the topics that matter to them.

Here’s how we help Breezy become a leading authority: 

  • Create regular data-led reports on the state of hiring.
  • Build trust through fact-based reports and articles.

⭐ Check out our annual Source of Hire report in partnership with Indeed and the companion piece 5 Surprising Takeaways from the Source of Hire Report

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