OUR VALUES

Let’s close the gap between brands and customers.

At Pointed we’re all about killer content, and a radical work culture. Because how we work is just as important as what we make.

 

1. Make it matter

We only work with mission-driven brands who actively care about how their products and services impact the world.

2. Shout it from the rooftops

 

A stellar product is no longer enough. Through unrivalled messaging and thoughtful detail, we give brands what they need most: a voice that cuts through the noise.

 

3. Communicate with courage

Bravery builds trust. We choose fun, friendly and fearless words to leave readers feeling empowered and loved.

 

4. Eat and sleep quality content

We’re fun, friendly and flexible in the way we work but when it comes to quality—we never compromise. Our signature writer training program ensures the best every time.

 

5. Make every day a news day

Fingers on the pulse, we know exactly where to look to pinpoint the hottest industry trends and write irresistibly relevant content.

 

6. Keep it conscious

Words can change the world. We actively integrate diverse viewpoints to make our content as rich, representative and inclusive as possible.

 

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