by Mujidat Oladeinde | Aug 13, 2021 | B2B Copywriting, Blog posts, Freelance Copywriters
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
by Mujidat Oladeinde | Aug 10, 2021 | B2B Copywriting
Ever wondered why some marketing teams hire psychologists to work with them full-time on a project? Investigations into the role of psychology in consumer behavior started in the early ’90s when Walter Dill Scott published his book—The Psychology of Advertising...
by Mujidat Oladeinde | Jun 24, 2021 | B2B Copywriting
You’re not you when you’re hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl campaign starring Betty White topped USA...
by Mujidat Oladeinde | Feb 23, 2021 | B2B Marketing
When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by doing...
by Mujidat Oladeinde | Jan 11, 2021 | Brand Messaging, Inbound Marketing
We believe that a world where diversity is embraced in its entirety will be a much better one. We also believe content marketing has the power to influence people’s views and perceptions. With this in mind, we’re thrilled to bring you 15 experts disrupting the...
