Like it or not, the B2B buyer landscape is changing. As the SaaS industry continues to mature rapidly, new products are flooding the market and buyers are becoming more discerning than ever. They’re researching the why and the who behind a product long before they...
Content marketers rely on several tools to get their job done. However, sometimes it’s these very tools that get in the way of creating relevant, helpful content for humans. Without even knowing, many content marketers have fallen into the trap of using only the most...
When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach. And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice. So basically, I...
By the mid ’90s, consumer behavior and psychology started to emerge as a distinct sub-discipline of marketing. Today, we now know that the principles of psychology, persuasion and copywriting often work hand in hand.
You're not you when you're hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers' hilarious 30-second Super Bowl campaign starring Betty White topped USA Today's Ad Meter in...
When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages. He took an educate first approach to marketing and by doing...
We believe that a world where diversity is embraced in its entirety will be a much better one. We also believe content marketing has the power to influence people's views and perceptions. With this in mind, we’re thrilled to bring you 15 experts disrupting the...
You've heard it before: Content is king. Major changes to Google's algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can't just throw a bunch of low quality articles up on your blog and expect people to be...
From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...