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6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time

6 Content Marketing Experts Share Their Favorite Copywriting Books of All Time

by Mujidat Oladeinde | Aug 13, 2021 | B2B Copywriting, Blog posts, Freelance Copywriters

When I first started out as a copywriter, I couldn’t afford to buy courses or get a coach.  And unlike many writers, I have never been involved in a writing role so I didn’t have a boss I could ask for help or any colleagues I could ask for advice.  So basically, I...
4 Irresistible Copywriting Techniques Inspired by Consumer Psychology

4 Irresistible Copywriting Techniques Inspired by Consumer Psychology

by Mujidat Oladeinde | Aug 10, 2021 | B2B Copywriting

Ever wondered why some marketing teams hire psychologists to work with them full-time on a project? Investigations into the role of psychology in consumer behavior started in the early ’90s when Walter Dill Scott published his book—The Psychology of Advertising...
Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

by Mujidat Oladeinde | Jun 24, 2021 | B2B Copywriting

You’re not you when you’re hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl campaign starring Betty White topped USA...
How to Pinpoint and Leverage the White Space in Your B2B Content Strategy

How to Pinpoint and Leverage the White Space in Your B2B Content Strategy

by Mujidat Oladeinde | Feb 23, 2021 | B2B Marketing

When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages.  He took an educate first approach to marketing and by doing...
Meet 15 Diverse Experts Changing the Game in Content Marketing

Meet 15 Diverse Experts Changing the Game in Content Marketing

by Mujidat Oladeinde | Jan 11, 2021 | Brand Messaging, Inbound Marketing

We believe that a world where diversity is embraced in its entirety will be a much better one. We also believe content marketing has the power to influence people’s views and perceptions. With this in mind, we’re thrilled to bring you 15 experts disrupting the...
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