Unparalleled. Strange. Scary. These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition. SaaS marketing is a competitive space. So, it’s no surprise content marketing has become the go-to for product marketers and founders on...
A common question we get asked on client calls here at Pointed Copywriting is: “I’m just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?” Considering the number of...
In the summer of 2019, Google, IPSOS, and the Female Quotient—a women-owned business committed to furthering equality—partnered to survey over 2,500 US consumers of various backgrounds on diversity and inclusion in marketing. They found that 64% of consumers are more...
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