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6 B2B Content Marketing Tips That Matter In The New Normal

6 B2B Content Marketing Tips That Matter In The New Normal

by Dozie Anyaegbunam | Nov 29, 2020 | B2B Copywriting

Unparalleled. Strange. Scary.  These are some of the words that content marketing managers and B2B founders alike are probably using to describe the times we’re currently living in. In his new ebook, Corona Marketing: What Marketing Professionals Need to Do Now to...
SaaS Content Marketing: 3 Standout Strategies You Can Swipe

SaaS Content Marketing: 3 Standout Strategies You Can Swipe

by Dozie Anyaegbunam | Nov 24, 2020 | B2B Marketing, Inbound Marketing, SaaS Marketing

For most growth marketers, success in this role often feels like a race to either out-advertise or out-SEO the competition.  SaaS marketing is a competitive space. So, it’s no surprise content marketing has become the go-to for product marketers and founders on...
Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand

Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand

by Dozie Anyaegbunam | Sep 4, 2020 | B2B Copywriting

A common question we get asked on client calls here at Pointed Copywriting is:  “I’m just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?”   Considering the number of...
Diversity in B2B Marketing: 3 Early Steps to a More Inclusive Content Strategy

Diversity in B2B Marketing: 3 Early Steps to a More Inclusive Content Strategy

by Dozie Anyaegbunam | Jul 31, 2020 | B2B Copywriting

In the summer of 2019, Google, IPSOS, and the Female Quotient—a women-owned business committed to furthering equality—partnered to survey over 2,500 US consumers of various backgrounds on diversity and inclusion in marketing.  They found that 64% of consumers are more...
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