When Olesia Korobka found herself hiding underground from Russian bombs, whipping out a Google Sheet and creating a database of top Ukrainian SEO talent was probably the farthest thing from her mind. And yet, if you’ve gone anywhere near the SEO Twitterverse lately,...
Interview with copy editor & storytelling coach Jae Hermann ☕ If you’re here, you’re probably a freelance writer or other creative professional with a whole heckuva lot on your plate. And while self-employed folks tend to experience more work satisfaction than...
Look, everyone's doing content marketing. Or, at least, everyone is trying. But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
Everyone thinks writing is tough, but it's hardest for the people who actually do it. This article is for the brave B2B copy and content writers struggling to make their argument heard. Because, let's face it, as a B2B copywriter, you have to navigate depths of...
Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so many ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...