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Site Structure, Blog Best Practices & Helping Ukrainian SEOs

Site Structure, Blog Best Practices & Helping Ukrainian SEOs

by Brittany Ryan | Mar 31, 2022 | SEO Writing

When Olesia Korobka found herself hiding underground from Russian bombs, whipping out a Google Sheet and creating a database of top Ukrainian SEO talent was probably the farthest thing from her mind. And yet, if you’ve gone anywhere near the SEO Twitterverse lately,...

Practical Self Care Tips for Writers with Storytelling Coach Jae Hermann

Practical Self Care Tips for Writers with Storytelling Coach Jae Hermann

by Brittany Ryan | Aug 11, 2021 | Freelance Copywriters

Interview with copy editor & storytelling coach Jae Hermann ☕   If you’re here, you’re probably a freelance writer or other creative professional with a whole heckuva lot on your plate. And while self-employed folks tend to experience more work satisfaction than...

5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions

5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions

by Brittany Ryan | Oct 6, 2020 | B2B Copywriting

Look, everyone's doing content marketing. Or, at least, everyone is trying.  But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...

How to Write B2B Content People Actually Want to Read—Content Guidelines at Pointed

How to Write B2B Content People Actually Want to Read—Content Guidelines at Pointed

by Brittany Ryan | Jan 3, 2020 | B2B Copywriting

Everyone thinks writing is tough, but it's hardest for the people who actually do it. This article is for the brave B2B copy and content writers struggling to make their argument heard. Because, let's face it, as a B2B copywriter, you have to navigate depths of...

Dear Brands, You don’t get us! Love, Consumers.

Dear Brands, You don’t get us! Love, Consumers.

by Brittany Ryan | Apr 15, 2019 | B2B Marketing

Marketing has seen its share of trends in 2019, from voice search to live video and now even AI personalization — there’s just so many ways to reach your customer. But how do we know what is really successful? When it comes down to it, there is only one judge for a...