Content performance made simple

You have big goals. You need a full-stack copywriting partner to help you reach them.

At Pointed, we take a maximum of 8 clients to ensure every project gets the attention it needs. We’ll have a long chat about your biggest business priorities and help strategize, execute and track your success.

Here for our signature content strategy?

Elevate your message

You’re special. You know that, right? We’ll investigate the competitive landscape and dive deep into your differentiators to craft a standout message they’ll never forget.


No more blogs for the sake of blogs

Give each article and content asset a clear goal and purpose. Whether it’s SEO, lead gen, or ABM outreach, we’ll make sure your content performs like it should.


Quality content, zero hand-holding

Our clients almost never touch our work. We take time upfront to understand what you’re about and make sure your content is always 100% on-brand.


Your complete “in-house” content team

With customized SEO, copywriting and conversion campaigns, you have everything you need to grow your traffic and sales.


Other services

Brand authority

  • Website copy
  • Thought leadership
  • Customer stories
  • Blog articles


SEO strategy

  • Content audit & site structure
  • Keyword research
  • Editorial planning
  • Linkbuilding

Lead gen content

  • Conversion planning
  • Ebooks, opt-ins & whitepapers
  • Landing pages
  • Email copy

UI content

  • In-app & in-product messaging
  • Microcopy

Product marketing

  • Feature announcements
  • Video scripts
  • Customer support articles
  • Case studies

Promotion & Distribution

  • Co-marketing
  • Social media copy
  • Email copy

Our process

Generic push marketing is a thing of the past. At Pointed, we create conversion-focused website copy and premium blog content based on your customer’s actual needs, including the stuff they haven’t even told you yet.

Make sure it's a match

Consistency is key. For this to happen, we need to be on the same wavelength. We'll have a 30 minute call to learn about your goals and make sure we're a fit.

Strategize, then execute

We'll schedule an hour-long kickoff call to dig deeper into your brand, audience, and project specs. Next, we set clear timelines, deliverables and content goals.

Hit go

Once the plan is set, we get to work. We start with the customer first, using market research and voice of customer data to produce high-conversion content that gets results.

Measure and control

After the project is up and running, we track performance to eliminate the guesswork and ensure we consistently hit the right KPIs.

More than content

Result-driven content goes beyond funnels and listicles. Here are some of the things our clients like about working with us.

  • Focused keyword selection to boost qualified traffic, rather than spray and pray SEO.
  • Consistently high-quality content on complex B2B topics without retaining subject matter experts.
  • Fluff-free content that requires little to no editing.
  • Faster path to brand awareness and authority by working with relevant partners.
  • Sleaze-free SEO and linkbuilding to maintain targeted traffic growth.
  • Smart conversion strategies to turn traffic into leads.

“Working with Brittany and Pointed Copywriting has taken our content game to the next level. They are always willing to take on and give feedback on what we can be doing to get more results. Great partner. Definitely recommend!”

Dan Corkill, CEO, Follow Up Boss

Ready for content that works?

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