Content performance made simple
You have big goals. You need a full-stack copywriting partner to help you reach them.
At Pointed, we take a maximum of 8 clients to ensure every project gets the attention it needs. We’ll have a long chat about your biggest business priorities and help strategize, execute and track your success.
Content without strategy is a waste of time.
We’ll help you…
Publish quality content that ranks
Our clients almost never touch our work. We take time upfront to understand what you’re about and make sure your content is always 100% on-brand.


Create premium content that ranks
Our clients almost never touch our work. We take time upfront to understand what you’re about and make sure your content is always 100% on-brand.

Say ‘no’ to blogs for the sake of blogs
Give each asset a clear goal and purpose. Whether it’s SEO, lead gen, or ABM outreach, we’ll make sure your content performs like it should.
Establish a unique voice
You’re special. You know that, right? We’ll investigate the competitive landscape and dive deep into your product positioning to create a powerful message that sticks.


Elevate your brand
You’re special. You know that, right? We’ll investigate the competitive landscape and dive deep into your product positioning to create a powerful message that sticks.

Build your “in-house” content dream team
With customized SEO, copywriting and conversion campaigns, you have everything you need to grow your traffic and sales.
“Brittany and her team are an absolute dream to work with. I’ve now worked with her across two companies, both in very different industries, and I’ve been incredibly impressed with their ability to create meaningful content that really hones in on the key business challenges we help our customers solve. She’s got an exceptional eye for what content works and goes above and beyond to support us with our content needs.”
Other wordsmithing services
Brand authority
- Website copy
- Thought leadership
- Customer stories
- Blog articles
SEO strategy
- Content audit & site structure
- Keyword research
- Editorial planning
- Linkbuilding
Lead gen content
- Conversion planning
- Ebooks, opt-ins & whitepapers
- Landing pages
- Email copy
UI content
- In-app & in-product messaging
- Microcopy
Product marketing
- Feature announcements
- Video scripts
- Customer support articles
- Case studies
Promotion & Distribution
- Co-marketing
- Social media copy
- Email copy
Our process
Generic push marketing is a thing of the past. At Pointed, we create conversion-focused website copy and premium blog content based on your customer’s actual needs, including the stuff they haven’t even told you yet.
More than content
Result-driven content goes beyond funnels and listicles. Here are some of the things our clients like about working with us.
- Focused keyword selection for qualified traffic vs. spray and pray SEO
- Consistently high-quality content (no pricey subject matter experts needed)
- Smart conversion strategies to turn traffic into leads