Content performance made simple
You have big goals. You need a full-stack copywriting partner to help you reach them.
At Pointed, we take a maximum of 8 clients to ensure every project gets the attention it needs. We’ll have a long chat about your biggest business priorities and help strategize, execute and track your success.
Content without strategy is a waste of time.
We’ll help you…
Create premium content that ranks
Our clients almost never touch our work. We take time upfront to understand what you’re about and make sure your content is always 100% on-brand.
Say ‘no’ to blogs for the sake of blogs
Give each article and content asset a clear goal and purpose. Whether it’s SEO, lead gen, or ABM outreach, we’ll make sure your content performs like it should.
Elevate your brand
You’re special. You know that, right? We’ll investigate the competitive landscape and dive deep into your product positioning to create a powerful message that sticks.
Build your perfect “in-house” content team
With customized SEO, copywriting and conversion campaigns, you have everything you need to grow your traffic and sales.
Other wordsmithing services
- Website copy
- Thought leadership
- Customer stories
- Blog articles
- Content audit & site structure
- Keyword research
- Editorial planning
Lead gen content
- Conversion planning
- Ebooks, opt-ins & whitepapers
- Landing pages
- Email copy
- In-app & in-product messaging
- Feature announcements
- Video scripts
- Customer support articles
- Case studies
Promotion & Distribution
- Social media copy
- Email copy
Generic push marketing is a thing of the past. At Pointed, we create conversion-focused website copy and premium blog content based on your customer’s actual needs, including the stuff they haven’t even told you yet.
Make sure it's a match
Consistency is key. For this to happen, we need to be on the same wavelength. We'll have a 30 minute call to learn about your goals and make sure we're a fit.
Strategize, then execute
We'll schedule an hour-long kickoff call to dig deeper into your brand, audience, and project specs. Next, we set clear timelines, deliverables and content goals.
Once the plan is set, we get to work. We start with the customer first, using market research and voice of customer data to produce high-conversion content that gets results.
Measure and control
After the project is up and running, we track performance to eliminate the guesswork and ensure we consistently hit the right KPIs.
More than content
Result-driven content goes beyond funnels and listicles. Here are some of the things our clients like about working with us.
- Focused keyword selection for qualified traffic vs. spray and pray SEO.
- Consistently high-quality content (no pricey subject matter experts needed).
- Fluff-free content that requires little to no editing.
- Sleaze-free SEO and linkbuilding to maintain targeted growth.
- Smart conversion strategies to turn traffic into leads.