Content performance made simple

You have big goals. You need a full-stack copywriting partner to help you reach them.

At Pointed, we take a maximum of 8 clients to ensure every project gets the attention it needs. We’ll have a long chat about your biggest business priorities and help strategize, execute and track your success.

Content without strategy is a waste of time.

We’ll help you…

 

Publish quality content that ranks

Our clients almost never touch our work. We take time upfront to understand what you’re about and make sure your content is always 100% on-brand.

 

Create premium content that ranks

Our clients almost never touch our work. We take time upfront to understand what you’re about and make sure your content is always 100% on-brand.

Say ‘no’ to blogs for the sake of blogs

Give each asset a clear goal and purpose. Whether it’s SEO, lead gen, or ABM outreach, we’ll make sure your content performs like it should.

 

Establish a unique voice

You’re special. You know that, right? We’ll investigate the competitive landscape and dive deep into your product positioning to create a powerful message that sticks.

 

Elevate your brand

You’re special. You know that, right? We’ll investigate the competitive landscape and dive deep into your product positioning to create a powerful message that sticks.

Build your “in-house” content dream team

With customized SEO, copywriting and conversion campaigns, you have everything you need to grow your traffic and sales.

 

“Brittany and her team are an absolute dream to work with. I’ve now worked with her across two companies, both in very different industries, and I’ve been incredibly impressed with their ability to create meaningful content that really hones in on the key business challenges we help our customers solve. She’s got an exceptional eye for what content works and goes above and beyond to support us with our content needs.”

Katie Allner

B2B Marketing Director, WhiteHat

Other wordsmithing services

Brand authority

  • Website copy
  • Thought leadership
  • Customer stories
  • Blog articles

 

SEO strategy

  • Content audit & site structure
  • Keyword research
  • Editorial planning
  • Linkbuilding

Lead gen content

  • Conversion planning
  • Ebooks, opt-ins & whitepapers
  • Landing pages
  • Email copy

UI content

  • In-app & in-product messaging
  • Microcopy

Product marketing

  • Feature announcements
  • Video scripts
  • Customer support articles
  • Case studies

Promotion & Distribution

  • Co-marketing
  • Social media copy
  • Email copy

Our process

Generic push marketing is a thing of the past. At Pointed, we create conversion-focused website copy and premium blog content based on your customer’s actual needs, including the stuff they haven’t even told you yet.

Make sure it's a match

Consistency is key. For this to happen, we need to be on the same wavelength. We'll have a 30 minute call to learn about your goals and make sure we're a fit.

Strategize, then execute

We'll schedule an hour-long kickoff call to dig deeper into your brand, audience, and project specs. Next, we set clear timelines, deliverables and content goals.

Hit go

Once the plan is set, we get to work. We start with the customer first, using market research and voice of customer data to produce high-conversion content that gets results.

Measure and control

After the project is up and running, we track performance to eliminate the guesswork and ensure we consistently hit the right KPIs.

More than content

Result-driven content goes beyond funnels and listicles. Here are some of the things our clients like about working with us.

  • Focused keyword selection for qualified traffic vs. spray and pray SEO
  • Consistently high-quality content (no pricey subject matter experts needed)
  • Smart conversion strategies to turn traffic into leads

“Working with Brittany and Pointed Copywriting has taken our content game to the next level. They are always willing to take on and give feedback on what we can be doing to get more results. Great partner. Definitely recommend!”

Dan Corkill

CEO, Follow Up Boss

Ready for content you’ll love?

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