Content performance made simple

Learn our process

Generic push marketing is a thing of the past. At Pointed, we create conversion-focused website copy and premium blog content based on your customer’s actual needs, including the stuff they haven’t even told you yet.

Determine client fit

With us, content is a long-term commitment. So, it's important to both you and us that we're a match made in heaven.

Strategize, then execute

If we're compatible, we dig deeper into your brand, study your target audience and then caft a rockstar content strategy.

Smart execution

Once the plan is set, we delegate accordinly to our team of expert writers and work towards launching sleek execution strategies.

Measure and control

After execution, we're proactively monitoring and analyzing progress to improvise accordingly and ensure we hit KPIs.

More than content

Great content is about more than just banging on the keyboard. It’s a by-product of different key processes:

  • Brand identity and persona research
  • Content strategy and roadmap
  • Keyword research and semantic SEO optimization
  • Extensive competitor analysis
  • Expert-led industry content
  • Customer case studies and interviews
  • SERP monitoring and tracking

Want content you can count on?

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