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5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions

5 B2B Content Marketing Mistakes That Can Hijack Your Lead Conversions

by Brittany Ryan | Oct 6, 2020 | B2B Copywriting

Look, everyone’s doing content marketing. Or, at least, everyone is trying.  But if the numbers are anything to go by, hardly anyone is getting it right. According to the 2019 B2B Content Marketing Report by our pals over at the Content Marketing Institute and...
How to Write B2B Content People Actually Want to Read—Content Guidelines at Pointed

How to Write B2B Content People Actually Want to Read—Content Guidelines at Pointed

by Brittany Ryan | Jan 3, 2020 | B2B Copywriting

Everyone thinks writing is tough, but it’s hardest for the people who actually do it. This article is for the brave B2B copy and content writers struggling to make their argument heard. Because, let’s face it, as a B2B copywriter, you have to navigate...