Humor in B2B Marketing: 8 Myth-Busting Examples that Will Make You Glad You Went There

by Mujidat Oladeinde | Jun 24, 2021 | B2B Copywriting

You’re not you when you’re hungry. What does an intense football game, a tired and hungry teammate, and a smart-mouthed old woman have in common? Answer—Snickers. Snickers’ hilarious 30-second Super Bowl campaign starring Betty White topped USA...

How to Pinpoint and Leverage the White Space in Your B2B Content Strategy

by Mujidat Oladeinde | Feb 23, 2021 | B2B Marketing

When Oli Gardner started Unbounce in 2009, rather than take the conventional approach to getting traffic by running paid ads or starting a blog, he and his team created an online course on landing pages.  He took an educate first approach to marketing and by doing...

Meet 15 Diverse Experts Changing the Game in Content Marketing

by Mujidat Oladeinde | Jan 11, 2021 | Brand Messaging, Inbound Marketing

We believe that a world where diversity is embraced in its entirety will be a much better one. We also believe content marketing has the power to influence people’s views and perceptions. With this in mind, we’re thrilled to bring you 15 experts disrupting the...

These 4 Things Will Help You Cut Through The Noise in B2B Content Marketing

by Mujidat Oladeinde | Jan 4, 2021 | B2B Marketing, Inbound Marketing

You’ve heard it before: Content is king.   Major changes to Google’s algorithm in 2017 helped establish this mantra. But stuffing your content with keywords just won’t cut it. You can’t just throw a bunch of low quality articles up on your blog and...

How to Stay Focused (And Sane) as a B2B Copywriter Working From Home in 2020+

by Mujidat Oladeinde | Dec 21, 2020 | B2B Copywriting, Freelance Copywriters

From 24/7 lockdowns to having to remind yourself not to touch your face, 2020 has brought us toe-to-toe with a new kind of reality in every area of life—health, home and work. Definitely work. In a seminal study on performance management on human psychology and...