Pointed Copywriting
  • Blog
  • Services
  • About
  • Case studies
  • Careers
    • Our Values
  • Let’s talk
Select Page
Diversity in B2B Marketing: How to Create a More Inclusive Content Strategy in 3 Simple Steps

Diversity in B2B Marketing: How to Create a More Inclusive Content Strategy in 3 Simple Steps

by Dozie Anyaegbunam | Jul 31, 2020 | B2B Copywriting

In the summer of 2019, Google, IPSOS, and the Female Quotient—a women-owned business committed to furthering equality—partnered to survey over 2,500 US consumers of various backgrounds on diversity and inclusion in marketing.  They found that 64% of consumers are more...