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Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand

Don’t Believe The Hype: These 3 Types of Content Are All You’ll Ever Need to Grow Your SaaS Brand

by Dozie Anyaegbunam | Sep 4, 2020 | B2B Copywriting

A common question we get asked on client calls here at Pointed Copywriting is:  “I’m just starting (or re-starting) my content marketing efforts and would love to get it right. What sort of content should I create first?”   Considering the number of...
Diversity in B2B Marketing: How to Create a More Inclusive Content Strategy in 3 Simple Steps

Diversity in B2B Marketing: How to Create a More Inclusive Content Strategy in 3 Simple Steps

by Dozie Anyaegbunam | Jul 31, 2020 | B2B Copywriting

In the summer of 2019, Google, IPSOS, and the Female Quotient—a women-owned business committed to furthering equality—partnered to survey over 2,500 US consumers of various backgrounds on diversity and inclusion in marketing.  They found that 64% of consumers are more...